Softest Hard produces LE SSERAFIM’s new single “CELEBRATION”
Marking major electronic music crossover into Kpop
Co-produced alongside Swedish pop duo Icona Pop, “CELEBRATION” represents a powerful intersection between electronic music and contemporary Kpop, highlighting the genre’s increasingly global creative network.
The Vietnamese-American producer continues her global rise with high-profile contribution to one of Kpop’s most anticipated comeback releases. 
Her involvement in “CELEBRATION” signals a growing movement of electronic artists influencing mainstream pop at the highest level, reinforcing the increasingly fluid boundaries between club culture and worldwide pop production.
Known for her genre blurring production style and high energy approach to electronic music, Softest Hard has steadily built a reputation as a standout, emerging producer in the scene. She has collaborated with artists including Kali Uchis and T-Pain, while earning support from global tastemakers such as Skrillex, DJ Snake, and Diplo.
Tour Dates:
– Album Release: April 24, 2026
– Event: LE SSERAFIM’s Comeback Performance (specific dates TBA)
Vietnamese-American producer and DJ Softest Hard steps into the global spotlight as the producer of “CELEBRATION,” the lead single from LE SSERAFIM’s forthcoming sophomore album PUREFLOW, arriving April 24 via HYBE.
The name Softest Hard reflects the duality at the core of her artistry – blending melodic sensitivity with hard-hitting club energy. This balance proved a natural fit for LE SSERAFIM’s evolving sonic identity, as Kpop continues to embrace international producers shaping the future of global pop music.
