Industrial pressure, CRAY’s hypnotic lead and a church set video define ‘GOD IS A DJ’, step inside the creators’ vision.
On ‘GOD IS A DJ’, Dani Thorne and CRUNCHi shape a sound world and a film world that mirror each other. The music draws from raw industrial Techno, the kicks thump, textures carry underground grit, and CRAY’s vocal holds a trance like focus. A witty, sultry attitude and a hardstyle infused push keep the energy high. The message, a salute to the father, son and Holy Rave, is paired with a choice to blur the sacred and the profane so the listener stands on a dark, sweaty floor where the DJ is a divine, feminine figure. The video takes the same idea into a literal space, following three girls into an underground rave inside a run down church.
Dani Thorne shares; “When Cray came up with the line “God is a DJ”, we knew right away that’s the theme we were going to run with. While the instrumental had been done and played out by Crunchi and I months before, when the writing session started with Cray, a whole new theme was born and we knew we wanted to revisit the production to hone in on this idea of GOD IS A DJ. Which to be honest, is very in line with how it feels to be in the dark, sweaty underground with 100s of like-minded strangers, dancing and expressing ourselves freely. The rave is our version of church, and we connect through music.”
The broader press note outlines a studio journey that passed through an early idea, multiple versions, and a full rebuild around CRAY’s voice, and places the song in sets that range from warehouses to large festival stages. The constant through each step is the same creative lens, a sacred rave idea rendered through sound design, lyric attitude, and a single, striking location. All three elements reinforce the same story the title names.
It’s clear that “GOD IS A DJ” is both a banger and a mantra.