Romania’s ROXEN shares “Save You (Play & Pretend),” a new alt-electronic rework blending introspection and club energy.
Romanian pop innovator ROXEN shares a striking new version of her latest single, “Save You,” reimagined as a driving, alternative electronic cut titled “Save You (Play & Pretend).” Released via Universal Music Romania, the track fuses emotional depth with electronic tension—capturing the internal conflict of learning when to love and when to let go.
The original version of “Save You” reflected a deeply personal moment in ROXEN’s life. “The song was written in Vienna when I was navigating this period of my life when I used to love without limits,” she shares. “Seeing that it hurt me, I realized that the only person capable of helping me break my bad habits is just me.”
With “Play & Pretend,” ROXEN adds a pulsating beat and a menacing bassline, turning emotional honesty into an immersive dancefloor experience. Her signature ethereal vocal delivery cuts through the production, maintaining the vulnerability that’s become a hallmark of her songwriting. 
ROXEN rose to international prominence at Eurovision 2021 and has since continued to shape Romania’s pop landscape. With multiple European charting singles—including “UFO,” “You Don’t Love Me,” and “Money Money”—and over 200 million views on YouTube, she’s built a career defined by both artistry and authenticity.
She’s also contributed to top film soundtracks and even lent her voice to the world of gaming, appearing on the Valorant score.
“Save You (Play & Pretend)” isn’t just a remix—it’s ROXEN evolving, experimenting, and staying true to her emotional core.
