Bieber explores love, parenthood, and introspection on his seventh studio album, ‘SWAG’.
Justin Bieber releases SWAG, a reflective and emotionally layered 21-track project that marks a pivotal moment in his musical journey. Out now via Def Jam Recordings, the album is a deep dive into his life behind the scenes, shaped by love, marriage, and fatherhood.
Produced in collaboration with Carter Lang, Dylan Wiggins, Daniel Caesar, Dijon, mk.gee, and others, SWAG presents Bieber not just as a performer, but as a co-producer guiding the sound and spirit of the record.
The tracklist speaks volumes. “SOULFUL,” “WALKING AWAY,” and “TOO LONG” echo the quiet complexities of life and connection, while upbeat moments like “STANDING ON BUSINESS” and “ZUMA HOUSE” offer dynamic contrast.
Perhaps the most striking are tracks like “DADZ LOVE” and “DEVOTION,” where Bieber leans fully into his experiences as a father. It’s a theme that carries through to the final song, “FORGIVENESS,” a gentle outro that encapsulates the redemptive tone of the album.
With SWAG, Bieber invites fans into a space that’s less polished pop and more vulnerable artistry. His launch of SKYLRK, a new clothing and lifestyle venture, reinforces this multi-dimensional evolution.
This is not the Bieber of radio hits past—it’s a songwriter focused on longevity, growth, and meaningful connection.
