“Bikini” sees Juicy Romance channeling early 2000s club magic with a modern electro-pop twist.
Juicy Romance enters the spotlight with her HARD Recs debut “Bikini,” a hedonistic, rhythm-driven anthem dropping July 25. The track offers an homage to early 2000s dance culture, filtered through a cheeky, self-aware pop lens.
“Bikini” combines throwback textures with a fresh energy. Swinging brass lines, gritty talkbox sounds, and aggressive bass tones are all layered under a steady four-on-the-floor beat. The result is a club track that manages to feel nostalgic and current at the same time.
Juicy Romance’s vocal performance stands out—playful, teasing, and confident. She leans into the carefree essence of summer nightlife, celebrating uninhibited expression and sonic indulgence. 
About the track, Juicy Romance shared:
“Summer anthem….Think ‘David Guetta meets Girls Gone Wild’. Heavily inspired by the noughties Ministry of Sound catalogue, this track was made for Ibiza beach clubs and Mykonos sunsets.”
Visual storytelling is equally central to the release. Directed by Ben Cole, the official video depicts Juicy Romance turning mundane city life into a runway of beachwear and attitude. Known for his work with global names like Boy George, Franz Ferdinand, and Foushee, Cole lends an artistic lens to every frame.
With past campaigns for Google, Dolce & Gabbana, and WhatsApp, Cole’s background in fashion-forward visuals enhances the video’s bold aesthetic.
Juicy Romance will host a release celebration at NYC’s rooftop hotspot Le Bain on July 25. True to the song’s ethos, the event promises unapologetic fun and summer euphoria.
“Bikini” is more than just a single—it’s a full-body experience that captures the joy of dancing like no one’s watching.
