Rising star Jourden debuts the “Minerals” music video, celebrating Brooklyn and her EP Straight, No Chase.
Rising singer, songwriter, and rapper Jourden has premiered the music video for her track “Minerals,” now streaming. Directed by Fonz Bernard, the video celebrates the vibrant energy of Brooklyn while bringing a nostalgic 90s aesthetic to life. The track is from her debut EP, Straight, No Chase, released earlier this year via RCA Records.
Set against the backdrop of the Williamsburg Bridge in New York, the video features iconic city imagery, including bodegas, skyscrapers, and glittering lights. The visuals reflect how the city itself is an integral part of the “minerals” that define Jourden’s artistry. GRAMMY-winning producer CARDOGOTWINGS, who produced “Minerals,” makes a guest appearance, adding depth and authenticity to the project.
Straight, No Chase is a 7-track showcase of Jourden’s lyrical prowess and genre-blending creativity, combining elements of hip-hop, neo-soul, and alt-R&B. Featuring standout singles like “Flow” and “Tryin’ To Play Me,” the EP highlights her ability to honor the foundations of these genres while crafting a sound that is entirely her own. Collaborations with producers like Cardo, Latrell James, and DJ Khalil further enhance the project’s depth. 
With over 3.5 million streams worldwide and acclaim for her thoughtful lyricism and unique style, Jourden’s artistry continues to evolve. The release of “Minerals” is another milestone in her journey.
Watch the “Minerals” music video today and discover the bold creativity of Jourden.
