Gunna’s “Won’t Stop” visual pairs dynamic storytelling with his real-life transformation.
In the compelling new video for “Won’t Stop,” Gunna invites fans to witness not only his artistic reinvention but a renewed sense of self. The release, directed by Spike Jordan, brings a bold visual narrative to match the energy of the track.
The video follows Gunna through a series of intense sequences—from mountaintop sprints to gym sets—showing an artist not just evolving, but striving. Intercut with sharp edits and architectural grandeur, the visuals convey movement, growth, and purpose.
Gunna includes moments that highlight his personal wellness journey. He features CYMBIOTIKA, which he referred to as his “breakfast” on social media, and concludes the video with Flerish, the wellness brand he now co-owns. 
Since its June debut, “Won’t Stop” has served as a statement track—about resilience, evolution, and the will to move forward. The visual cements that sentiment with focus and flair.
