The anticipated debut album blends heartfelt songwriting and powerful vocals.
Created with producer Jack Riley (Knox, Grace VanderWaal), as well as Cal Shapiro (Alex Warren, Timeflies) and Nolan Sipe (Benson Boone, Alex Warren), The Hard Way features emotionally raw singles including the breakout fan favorite “Quitter,” the brutally self-aware “Hundred Mile High,” the defiant “Options,” the hopeful “Fragile,” and the gut-punching title track.
Also out today, the chart-climbing single “Medusa” is now joined with a live performance video. A deeply personal look at his turbulent journey – from early struggles with addiction to recovery and growth – The Hard Way is further anchored by the powerful new track “Call For You,” written as a tribute to his mom.
‘Call For You’ is a song for someone that you really care about, really love,” shares Whitcomb. “I think we all have that person that no matter what goes wrong, you can just call and rely on. I feel like a lot of people come and go but there’s always that one person you come back to. 
With over 6M monthly listeners on Spotify, 3M+ followers across social platforms, and 500M+ global streams to date, Whitcomb is riding high in what’s proven to be a landmark 2025 for the Nanaimo, BC-based artist. This week, he was named the 2025 recipient of CMA’s Jeff Walker Global Country Artist Award, recognizing outstanding achievements by a Country Music artist who is originally based internationally. He was also among the big winners at the 2025 CCMA Awards, taking home the “Breakthrough Artist of the Year” and “Fans’ Choice” awards amidst six total nominations. He also made his Canadian TV debut at the CCMA Awards with an energetic live performance of “Quitter,”.
Whitcomb will mark the arrival of The Hard Way with his biggest North American headline run to date. The I’ve Got Options Tour kicks off tonight with a sold-out show at Portland’s Wonder Ballroom and runs through mid-November, including a two-night sold-out stand at L.A.’s iconic Troubadour (Oct 4-5). Just yesterday, he was announced as part of the 2026 Stagecoach Festival lineup, set for April 26.
In a world that often prizes surface-level honesty, Cameron Whitcomb stands out as an artist with the courage to confront uncomfortable truths. After leaving home at age 17 to work on a pipeline, the British Columbia native discovered his passion for singing and devoted himself to music. He broke through with his 2024 debut EP, Quitter – a fearless collection of country/folk songs inspired by his journey through addiction and recovery.
Since then, the 22-year-old singer-songwriter has skyrocketed: headlining tours across North America and Europe, landing on 2025 Artist to Watch lists from Spotify and Amazon Music, and now releasing his full-length debut, The Hard Way.
