‘Don’t Click Play’ showcases Ava Max’s bold reinvention | A third album filled with fearless energy and hit potential
Ava Max has officially returned with her highly anticipated third studio album, ‘Don’t Click Play’, released today via Atlantic Records. The project introduces listeners to a more personal side of the global pop sensation, expanding her artistic narrative while staying true to the infectious melodies that have defined her sound.
Having reached multi-Platinum status and 22 billion global streams, Ava Max’s career highlights include hit singles like ‘The Motto’ with Tiësto and ‘Whatever’ with KYGO. Her latest release continues that legacy with a collection of tracks that blend bold production with emotionally charged lyrics.
Among the standout moments are ‘Lovin Myself’, a vibrant anthem of empowerment, ‘Wet, Hot American Dream’, a playful and punchy track, and ‘Lost Your Faith’, which explores personal doubt with soaring delivery. Each single is accompanied by an official video that has already generated over 7 million views. 
“This era feels like a reset,” the artist has expressed previously, and with ‘Don’t Click Play’, she proves her commitment to pushing pop forward. Not just a continuation of her past successes, the album serves as a bold declaration of creative control and self-definition.
Her recent performance during NBC’s Macy’s 4th of July celebration reignited fan excitement and reaffirmed her status as a dynamic live performer. With an upcoming appearance on Apple TV+’s new K-pop competition series KPOPPED, Ava continues to expand her reach across global pop audiences.
‘Don’t Click Play’ is more than a collection of catchy tracks — it’s a confident leap into new territory for Ava Max, showcasing both her versatility and her ability to command the genre with ease.
