Irina Fedotova’s creative evolution reaches a new milestone with the launch of Mystique 55, a platform that reimagines the relationship between luxury, design, and artistic legacy. The international model, award-winning designer, and entrepreneur introduces this concept as a meaningful bridge between generations of craftsmanship and today’s discerning creative community.
First making her mark as a teenage model in Milan and Paris with Why Not Models, Fedotova went on to collaborate with major fashion houses such as Gucci, Prada, Dior, and Saint Laurent. Her role as Dolce & Gabbana’s exclusive haute couture fitting model further established her influence within the elite fashion sphere. Ottavio Missoni famously called her “the Russian Gisele,” a reflection of her impact on the industry.
Fedotova then expanded her craft, studying at Parsons Paris and earning a BFA in Fashion Design. Her academic success was punctuated by the prestigious Gold Thimble Award in 2012, reinforcing her potential as a designer. 
That path now leads to Mystique 55, where she invites artists and audiences into a world built on shared values of authenticity, sustainability, and respect. The space offers an intentional curation of artworks, textiles, and home goods designed to highlight global artisanship.
“Mystique 55 is about more than beautiful objects,” says Fedotova. “It is about giving artists and artisans visibility, respect, and opportunity – ensuring they are not only seen but supported, with fair royalties and recognition for their craft.”
With plans for 2025 campaigns already underway, Irina Fedotova’s Mystique 55 embodies her mission to merge aesthetics with ethics, art with purpose.
